Welcome to my blog! I write about marcomm, tech, design, and research here. This blog is PR-friendly, but please check with me first before publishing any of the content here. Appropriate link to the original post here must be given. All media are for education purposes only. I love hearing from you! However, I reserve…
Blog
The “Plus” Branding
The branding and marketing practitioners seem to have gotten lazy with new brand names. It’s evident from the proliferation of “+s” in streaming platform brand names. The symbol has become synonymous with endless hours of on-demand streaming. For example, Disney+, ESPN+, AppleTV+, Discovery+ and many more. While using the plus symbol in the brand name…
Branding in 2021 (and Beyond…)
Brands and consumers might not have seen the COVID-19 global pandemic coming, but it’s not too difficult to predict the next phase of the crisis for both: a global recession. A recession affects individuals and organizations, in a chained reaction. In such uncertain socioeconomic environment, what can brands do to contribute toward creating a sustainable…
AR + E-commerce = Overwhelming?
The COVID-19 pandemic has drastically changed and greatly shaped consumer behavior. From the retail marketing perspective, the physical contact with consumers has more or less become ‘zero.’ While e-commerce has increasingly made consumers’ lives easy, people are missing being able to touch and feel products before deciding whether or not to buy them. Using augmented…
Into the ‘Third Space’
Today, we live in the ‘third space’ of marketing. It’s neither brick-and-mortar nor e-retail. This space is led by algorithms that act as the gatekeepers between consumers and brands. The data-driven bots are indifferent to the branding efforts that shape purchase decisions consumers make for themselves. Till now digital consumer journeys have been majorly search-focused….
What’s your USP?
What’s your USP (Unique Selling Point/Competitive Advantage)? Imagine meeting your dream recruiter in an elevator and you have 10 seconds to impress them about YOU. What’s the one thing you would say about YOU? Your skills? Your passions? Your attitude? The noise in your head? In other words, what’s inside your treasure chest? If you…
Redefining Consumer Experience during COVID-19
As the COVID-19 pandemic continues to force consumers into a digital-only way of life, it’s important for brands and firms to infuse virtual experiences with a human touch. The consumer-brand relationship, like all relationships, has an emotional component. It is build over time and nourished by experiences across several touch points: owned, paid, and earned….
So What Does Your Brand Sound Like?
Long gone are the days of passive, one-way brand messaging. Today, technology requires brand-consumer interactions to be active; they are two-way conversations. Our smartphones all have personal assistants apps who do more than just answer search queries. Our mobile apps respond to our questions and provide utility through our connected cars, Internet of Things appliances…
Adapting to the Evolved Consumers
Why are social media sites/apps filled with ads and sponsored content? That’s because consumers click on them. Why is there so much hustle? That’s because it is what consumers buy. As people around the world try to adapt to the new normal, consumer behavior has evolved a great deal. What are brands and marketers doing…
Clustered!!
Brands and marketers used to have little choice! At the very beginning, there was only local (the local neighborhood). Then came mass marketing such as radio, TV, and newspapers. It changed everything! The goal? To flip the culture, upside down and all at once. That didn’t stick around for long either – thanks to the…